Performance Marketing Specialist
Actively Reviewing the ApplicationsThe Coco Factory
India, Kerala
Full-Time
On-site
Posted 3 weeks ago
•
Apply by June 4, 2026
Job Description
About Us
The Coco Factory is India’s first brand dedicated to coconut-based food and personal care products. We create 100% natural, vegan-friendly products designed for modern lifestyles, combining purity, farmer partnerships, and quality.
Role Overview
We are looking for a results-driven Performance Marketing Specialist to scale our D2C growth through paid media, data-driven decisions, and conversion optimization.
Key Responsibilities
- Plan & manage paid campaigns across Meta and Google
- Drive revenue, ROAS, and customer acquisition
- Optimize full-funnel performance (awareness to retargeting)
- Monitor CAC, CTR, CPM, conversion rates
- Conduct A/B testing on creatives and landing pages
- Track performance using GA4 and ad platforms
- Generate clear performance reports with insights
- Collaborate with content & design teams to improve ad results
Requirements
- 3–5 years in Performance Marketing (D2C/FMCG preferred)
- Proven track record of scaling paid ads profitably
- Strong analytical skills & hands-on experience with Meta & Google Ads
- Understanding of Shopify/D2C ecosystem is a plus
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