Search Engine Optimization Manager
Actively Reviewing the ApplicationsHDFC securities
Job Description
Job Title: Manager – SEO Manager
Designation: Senior Manager
Experience: 6–9 years
Location: Mumbai (MIDC, Andheri)
About HDFC Securities
HDFC securities is one of India’s leading stock broking companies and a subsidiary of HDFC Bank, a renowned private sector bank. We are continuously enhancing our digital platforms to deliver exceptional experiences to our valued customers.
If driving large‑scale SEO initiatives in a high‑growth BFSI environment excites you, we’d love to meet you!
Roles & Responsibilities
Strategic Leadership
- Lead the end‑to‑end SEO function, driving comprehensive on-page, off-page, and technical SEO strategies aligned with business goals.
- Build and execute long-term SEO roadmaps including keyword strategy, backlink acquisition, content optimization, and competitive benchmarking.
- Collaborate closely with product, content, marketing, and technology teams to ensure SEO-first thinking across all web initiatives.
Execution & Performance Management
- Oversee the delivery of SEO projects — keyword research, backlink audits, content gap analysis, site audits, and competitor tracking.
- Review website performance regularly and identify opportunities to improve rankings, CTR, organic traffic, DA/PA, and SERP visibility.
- Drive improvements by optimizing content, internal linking, schema, page experience, and local search signals.
- Manage Google Business Profile (GMB/GBP) listings, citations, and local SEO performance.
Content & Outreach Ownership
- Define content volume, calendar, and requirements to consistently drive high‑quality organic traffic.
- Manage blogger relationships, influencer outreach, and premium content syndication for high-authority backlinks.
- Regularly review and upgrade existing pages—product, feature, landing, blog—to improve relevance and conversions.
Data Insights & Reporting
- Deliver monthly and ad‑hoc SEO performance reports with actionable insights for stakeholders.
- Provide forecasts, opportunity sizing, and commercial rationale for new initiatives.
- Stay updated on search trends, algorithm updates, and industry developments, guiding the business on impact and next steps.
Qualifications & Skills
- 6–9 years of hands-on SEO experience, preferably in the BFSI domain.
- Strong understanding of on-page, off-page, technical, and local SEO best practices.
- Hands-on expertise with SEO tools including Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
- Strong analytical aptitude with the ability to translate data into insights and actions.
- Excellent written and verbal communication skills; ability to simplify complex insights for stakeholders.
- Proactive, commercially minded, highly detail-oriented, and capable of leading cross-functional initiatives.
- Ability to mentor junior team members and manage external agencies/freelancers when required.
Required Skills
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