Head of Ecommerce

Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.

Responsibilities:

*Role: Head of E-commerce / E-commerce & Growth Lead (D2C + Marketplaces)

Role Summary

Own end-to-end online revenue, marketing, and sales strategy for Sole Threads across D2C website and marketplaces (Amazon, Flipkart, Myntra). This is a high-ownership, hands-on leadership role responsible for both strategy and execution.

Key Responsibilities.

1. D2C Website Ownership (Primary Focus).

Own complete D2C business performance (revenue, conversion, AOV)

Optimize website (Shopify or similar) for conversion and user experience

Build and improve landing pages, product pages, and checkout flows

Ensure tracking systems (Meta Pixel, Google Analytics) are accurate and actionable.

2. Marketing & Sales Strategy (Core Responsibility).

Define overall go-to-market strategy for products

Drive pricing, positioning, discounting, and offer strategy

Decide channel mix (D2C vs marketplaces) and allocation

Plan and execute growth strategies to scale revenue profitably.

3. Performance Marketing & Growth.

Lead Meta & Google ad strategy and execution (or manage agencies)

Own CAC, ROAS, and scaling decisions

Continuously test creatives, audiences, and funnels to drive growth.

4. Marketplace Ownership (Amazon, Flipkart, Myntra).

Oversee listings, catalog management, and content optimization

Resolve catalog issues (shared listings, suppression, etc.)

Plan marketplace pricing, promotions, and ad strategy

Monitor account health, ratings, and performance

5. Data, Analytics & Business Decisions.

Track and own key metrics: revenue, conversion rate, CAC, ROAS, AOV

Translate data into clear actions and growth decisions

Identify winning products and scale; cut underperformers quickly

6. Launch Execution, Operations & Team Building

Lead end-to-end product launches across all channels

Align inventory, website, ads, and marketplace readiness

Coordinate with logistics and operations for smooth fulfillment

Build and manage the e-commerce team over time.

Candidate Profile.

5–10 years experience in e-commerce (India-focused)

Strong experience in D2C + performance marketing

Hands-on with Shopify and marketplaces (Amazon/Flipkart/Myntra)

Proven track record of scaling online revenue

Highly data-driven with strong execution capability *

Budget - 60 to 80 k Inhand.

Location - Noida Sec-136

Qualifications:

MBA in Marketing or any graduate in similar role.