Digital Marketer

Company Description

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Role Description

This is a full-time on-site Digital Marketer role based in Kochi. The Digital Marketer will be responsible for creating, implementing, and optimizing digital marketing strategies to drive brand awareness, website traffic, and lead generation. Daily responsibilities include managing campaigns on social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising platforms. Analyzing campaign performance, generating reports, and adjusting strategies for improved results will also be integral to the role. Collaboration with content creators, designers, and developers will be essential to ensure alignment of marketing goals with organizational objectives.

Qualifications

• Proficiency in Digital Marketing, including SEO, SEM, and PPC campaigns
• Strong understanding of Social Media Marketing, Email Marketing, and Content Marketing
• Experience with Analytics tools like Google Analytics and A/B Testing
• Proficiency in campaign management platforms and marketing automation software
• Excellent communication, collaboration, and presentation skills
• Ability to interpret data and make actionable recommendations
• Bachelor's degree in Marketing, Business, or a related field is preferred
• Certifications such as Google Ads, HubSpot, or Facebook Blueprint are a plus