TL-Media Intelligence

Strong skills in one or more programming languages (SQL / Python / R) for data manipulation, modelling, automation and large-scale analytics.

Experience with advanced statistical and data-science techniques (regression, significance testing, predictive modelling, optimisation).

Hands-on experience with cloud data environments, ideally Google Cloud Platform (BigQuery, Cloud Storage, associated tooling).

Ability to analyse large, complex datasets (viewing, campaign, operational, inventory, revenue) and derive actionable insights.

Full end-to-end analytics capability: problem definition → data sourcing → modelling → insight generation → commercial recommendations.

Strong data visualisation skills, with proficiency in tools such as Tableau or Power BI to create clear, compelling outputs.

Experience with media measurement frameworks (TV audience data, cross-platform exposure, campaign effectiveness).

Ability to design, improve and maintain analytical solutions, pipelines and measurement frameworks.

Excellent communication skills to translate complex analysis into simple, commercially impactful narratives for senior stakeholders.