Social Media Strategist
Actively Reviewing the ApplicationsCanam Consultants
Job Description
Develop and execute comprehensive social media strategies aligned with brand goals and business objectives
Manage and optimize campaigns across platforms such as Instagram, LinkedIn, Facebook, and TikTok
Create, curate, and oversee engaging content including posts, stories, reels, and videos
Analyze performance metrics using tools like Google Analytics and Hootsuite to optimize campaigns
Monitor trends, audience behavior, and competitor activity to inform strategy adjustments
Manage social media calendars and ensure timely content delivery
Collaborate with marketing, design, and content teams to maintain brand consistency
Plan and execute paid social campaigns, including budgeting and audience targeting
Engage with online communities, respond to comments/messages, and build brand loyalty
Track KPIs such as reach, engagement, conversions, and ROI, and prepare performance reports
Stay updated on emerging platforms, tools, and best practices in social media marketing
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