Social Media Manager

Job Title: Social Media Marketing Manager

Location: Kochi

Role Overview

We are looking for a creative and strategic Social Media Marketing Manager to lead RoshAi’s social media presence and digital storytelling. The ideal candidate will be responsible for building a strong online brand, managing social media platforms and creating engaging content.

This role requires a combination of content strategy, storytelling, analytics, and brand building to position RoshAi as a leader in autonomous mobility and intelligent systems.

Key Responsibilities

Social Media Strategy

-Develop and execute a comprehensive social media strategy aligned with business, branding, and hiring goals

-Build RoshAi’s brand presence across platforms including LinkedIn, Instagram, YouTube, and emerging platforms

-Plan and manage a monthly content calendar aligned with product launches, events and company milestones

-Content Creation & Management

-Create and publish high-quality content including posts, reels, carousels, videos, and stories

-Collaborate with engineering, leadership, and HR teams to showcase:

• Product innovations
• Autonomous vehicle developments
• AI technology insights
• Employee stories and company culture

-Write compelling captions, hashtags, and storytelling narratives that drive engagement

Brand & Thought Leadership

-Position company leadership and technical experts as thought leaders in AI, robotics, and autonomous systems

-Amplify company announcements, partnerships, and achievements

-Manage LinkedIn thought leadership posts for leadership team

Campaign Management

• Plan and execute social media campaigns for
• Product launches
• Technology demos
• Hiring drives

Events and conferences

-Work with design and video teams to create campaign creatives and multimedia content

Analytics & Performance Tracking

-Monitor and analyze engagement metrics, reach, follower growth, and campaign performance

-Provide monthly insights and recommendations to improve performance

-Optimize content strategy based on analytics and audience insights

Community Management

-Engage with followers, respond to comments, and manage direct messages

-Build an active online community around AI, robotics, and deep tech innovation

-Monitor brand mentions and maintain positive brand reputation

Employer Branding

-Work closely with HR to support talent attraction and employer branding initiatives

-Showcase company culture, employee stories, and innovation journeys

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Media, or related field
• 3–6 years of experience managing social media for brands, startups, or tech companies
• Proficiency in Social Media Marketing and Social Media Optimization (SMO)
• Strong understanding of LinkedIn marketing and B2B content strategy
• Excellent content writing and storytelling skills
• Experience with social media tools
• Ability to analyze social media metrics and improve performance
• Knowledge of current trends and best practices in social media and digital marketing
• Knowledge of design tools such as Canva, Adobe Suite, or Figma is a plus
• Strong organizational and time-management skills
• Experience managing multiple social media platforms simultaneously

Key Competencies

-Creative storytelling

-Strategic thinking

-Data-driven decision making

-Strong communication skills

-Ability to translate complex technology into engaging content

Why Join RoshAi

-Work with a cutting-edge deep-tech company building autonomous systems

-Opportunity to shape the global digital brand of an AI startup

-Collaborate with engineers, innovators, and industry leaders

-Be part of a high-growth technology company transforming mobility and intelligent automation