SEO / SEM Specialist

Location: Mohali

Experience Required: 4+ Years

Industry: EdTech / Education

About ASB Academy

ASB Academy is a fast-growing EdTech organization focused on skill development, training, and

placements. We are looking for a performance-driven SEO / SEM Specialist who understands

modern search behaviour, AI-powered discovery, and conversion-focused marketing.

About the Role

We are seeking an experienced SEO / SEM (PPC) Specialist who goes beyond traditional

rankings and focuses on search intent, lead generation, and ROI-driven strategies. The

ideal candidate should have hands-on expertise in SEO, Paid Search, AEO (Answer Engine

Optimization), and GEO (Generative Engine Optimization) to drive high-quality traffic and

conversions.

Key Responsibilities

SEO & AEO (Organic Growth)

● Plan and execute on-page, off-page, and technical SEO strategies

● Optimize content for featured snippets, voice search, and AI-generated results

● Perform intent-based keyword research aligned with conversions

● Improve website architecture, internal linking, and page speed

● Monitor rankings, organic traffic, CTR, and engagement metrics

SEM / PPC (Performance Marketing)

● Plan, launch, and optimize Google Ads (Search, Display & YouTube) campaigns

● Manage campaigns with a focus on ROI, CPL, and lead quality

● Conduct A/B testing for ads, landing pages, and CTAs

● Optimize bids, budgets, and quality scores for maximum performance

GEO (Generative Engine Optimization)

● Optimize content for AI-powered search engines and generative results

● Structure content for better visibility in AI-generated answers

● Collaborate with content, design, and development teams to align with AI-driven SEO

trends

Analytics & Reporting

● Track performance using Google Analytics, Search Console, Ahrefs/SEMrush, and

Google Ads

● Prepare data-driven reports with actionable insights

● Continuously refine strategies based on performance and market trends

Required Skills & Experience

● 4+ years of hands-on experience in SEO, SEM, and PPC

● Strong understanding of AEO & GEO concepts

● Proven track record in Google Ads & paid campaign management

● Solid knowledge of technical SEO & website optimization

● Experience working with content, design, and development teams

● Strong analytical, problem-solving, and performance marketing mindset

Why Join ASB Academy?

● Work on high-impact education & placement-focused projects

● Lead future-ready SEO and AI-driven search initiatives

● Collaborative, growth-oriented work environment

● Opportunity to make a direct business impact through performance marketing