Senior PR Executive

Actively Reviewing the Applications

Hermès

India, Maharashtra, Mumbai Full-Time On-site

Posted 3 weeks ago • Apply by June 15, 2026

Job Description

Major Responsibilities

Create a strong and loyal community of local opinion leaders around métiers in India - cultivating and developing influential relationships.
Enhance, strengthen, and leverage local connections with print and online media to pitch story ideas (interviews with Hermès spokespeople and creative talents, product photo shoots, editorials etc).
Evolve and expand media database to niche platforms in specific categories like art, culture, design, beauty with a focus on digital
Organize local events and product discoveries to ensure qualitative and quantitative coverage in the press and on social media.
Press inventory purchases twice a year in line with métiers strategy and local market trends.
Measure performance of each activity and event. Work closely with the Communications Director to determine KPIs for PR initiatives
Liaise with the International Press Team for interviews, editorial content and press releases
Liaise with external and internal partners to create documentation for all Communications related expenses

Press Management:

Supervise the agency in charge of Press tracking of all relevant media daily
In charge of ordering and distributing press editions, press kits and other relevant PR material
Answers local press requests as well as press queries from HQ.
Track industry news and competition and share monthly updates with Communications Director.

Press Showroom Management:

Responsible for organizingand maintaining press stock
Monitor and co-ordinate sourcing requests for editorial shoots with key titles.
Maintain a tracking system of all sourcing requests (with Communications Co-ordinator)
Responsible for conducting routine press stock inventory

Requirements & Qualifications:

6+ years experience in luxury or lifestyle PR
Strong media and influencer relationships in India
Understanding of the specificities of the Indian luxury landscape and Indian beauty and perfume market to ensure Hermès reaches top positions in local rankings.
Passionate about story telling
Good organizational and time management skills
Attention to detail
Critical thinker and analytical problem solver