Senior Performance Marketing Specialist

Actively Reviewing the Applications

Uplers

India, Tamil Nadu, Madurai Full-Time On-site

Posted 2 weeks ago • Apply by June 1, 2026

Job Description

Experience: 6.00 + years

Salary: INR 1200000-1600000 / year (based on experience)

Shift: (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type: Remote

Placement Type: Full time Permanent Position

(*Note: This is a requirement for Uplers)

What do you need for this opportunity?

Must have skills required:

Google Ads, Meta Ads, CRO, GTM, Google Analytics, GA4, Instagram Ads, Tiktok Ads, Shopping Ads, Marketing Automation, Campaign Optimization

Uplers is Looking for:

We're seeking a results-oriented Performance Marketing Lead to join our dynamic team! You'll be responsible for creating and executing data-driven campaigns across Google Search Ads, Shopping Ads, Meta (Facebook & Instagram Ads), CRO and TikTok Ads. Your strategic vision and analytical skills will be crucial in driving brand awareness, lead generation, and revenue growth while optimizing spend and maximizing ROI.

Key Responsibilities:

Campaign Management:

Develop and execute high-performing search and shopping campaigns on Google Ads, focusing on achieving client KPIs (key performance indicators).
Manage and optimize Meta ad campaigns, tailoring strategies to each platform's unique audience and functionalities.
Conduct thorough keyword research and utilize negative keywords to optimize campaign targeting and budget efficiency.
Continuously monitor campaign performance, analyse data, and make data-driven adjustments to maximize ROI.
Stay up-to-date on the latest Google Ads, Meta Ads, and TikTok Ads best practices and algorithm updates.

Strategic Planning & Analysis:

Collaborate with the creative team to build new age creative strategies aligned with client goals and business objectives.
Conduct competitor analysis to identify opportunities and develop competitive advantage.
Utilize A/B testing to optimize ad copy, landing pages, and campaign structures for maximized conversions.
Provide regular performance reports that showcase campaign effectiveness and ROI.

Research & Problem-Solving:

Utilize a problem-solving approach to identify potential campaign roadblocks and recommend solutions.
Conduct in-depth research to understand client KPIs and economic factors that might be impacting campaign performance.
Stay informed about industry trends and adapt strategies based on market shifts.

Qualifications:

6+ years of experience in performance marketing, with a focus on paid search advertising (Google Ads) and social media advertising,
Indepth understanding of required technologies in Digital marketing
Proven track record of successfully managing and optimizing paid advertising campaigns across Google Ads, Meta Ads and Pmax and lead gen
3+ Years with proven record in CRO
A good understanding of GTM/GA to implement/test conversion tracking
Strong analytical skills with the ability to interpret and use data to inform decision-making.
Excellent communication and presentation skills to convey complex data insights to clients and stakeholders.
A strategic mindset and a passion for exploring new trends and optimizing campaigns.
Growth hacking mindset to scale the client business and delivery optimum return on media investment
Experience with Google Analytics and other marketing analytics platforms.
Experience with marketing automation tools.
A passion for Fashion and understanding of its marketing landscape.

How to apply for this opportunity?

Step 1: Click On Apply! And Register or Login on our portal.
Step 2: Complete the Screening Form & Upload updated Resume
Step 3: Increase your chances to get shortlisted & meet the client for the Interview!

About Uplers:

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.

(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!