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Senior Performance Marketing Specialist (Paid Media)

Actively Reviewing the Applications

RR.T

India, Kerala, Kochi Contract On-site

Posted 3 weeks ago • Apply by June 12, 2026

Job Description

Senior Performance Marketing Specialist (Paid Media)

Experience: 3–5+ Years

Role Overview

We are seeking a Senior Performance Marketing Specialist with a strong data-driven mindset and a proven track record in managing and scaling paid media campaigns across multiple digital platforms. The ideal candidate will bring a performance-centric approach, deep expertise in paid advertising, and the ability to translate complex data into strategic insights and business recommendations.

This role requires hands-on experience managing campaigns across the UAE and GCC markets, with a strong focus on measurable growth, conversion optimization, and ROI.

Key ResponsibilitiesPerformance Marketing Strategy & Execution

Develop, execute, and optimize paid media strategies across Google Ads and Meta Ads Manager.
Manage campaigns across platforms including Facebook, Instagram, TikTok, Snapchat, LinkedIn, etc.
Lead campaign planning including audience targeting, keyword strategy, budget allocation, and bid optimization.
Drive campaign performance through continuous testing, experimentation, and optimization.
Manage budgets effectively to achieve target CPA, CPL, and ROAS goals.

Tracking, Measurement & Data Integrity

Implement and manage advanced conversion tracking using Google Tag Manager and Google Analytics.
Ensure accurate attribution and measurement across all paid media channels.
Monitor campaign data to identify optimization opportunities and performance trends.

Reporting, Insights & Decision Making

Build and maintain performance dashboards to track campaign KPIs.
Translate campaign performance data into actionable insights, strategic recommendations, and business cases.
Provide regular reporting and performance analysis to internal stakeholders and leadership teams.
Support strategic decisions by connecting campaign performance with overall business objectives.

Market & Business Understanding

Demonstrate strong understanding of customer acquisition funnels and digital marketing ecosystems and strategy.
Identify opportunities to scale campaigns across the UAE and GCC markets.
Stay updated with platform changes, new ad formats, and industry best practices.

Qualifications

Bachelor’s degree in Marketing, Business, Economics, Data Analytics, or a related field.
3–5+ years of experience in performance marketing or paid media management.
Experience managing campaigns across multiple markets, preferably UAE and GCC.

Required Skills

Advanced expertise in Google Ads campaign management and optimization.
Strong experience with Meta Ads Manager and paid social advertising.
Proficiency in Google Analytics for performance analysis and reporting.
Hands-on experience with Google Tag Manager for conversion tracking and measurement.
Ability to build performance dashboards and reporting frameworks.
Strong analytical mindset with the ability to turn numbers into insights, learnings, and strategic recommendations.
Solid understanding of digital marketing attribution models and performance metrics.
Experience running multi-market performance campaigns across the GCC.
Experience with data visualization tools such as Looker Studio.
Ability to develop growth experiments and data-driven marketing strategies.

What We’re Looking For

A performance-focused marketer who understands the relationship between media spend, data, and business growth.
Someone who can bridge the gap between marketing performance and business strategy.
A professional capable of turning campaign data into insights, insights into strategy, and strategy into measurable results.