Senior Influencer Marketing Executive

Brand: Sotrue

Location: Sector 6, Noida (In-Office)

Role: Senior Influencer Marketing Executive

About Us

Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles.

Built for the women of Bharat who want glow they can trust, Sotrue blends high-performance formulas, inclusive shades, and relatable storytelling to make beauty simple and accessible.

With strong presence across D2C, marketplaces, and quick commerce, we’re scaling fast — on track to reach ₹100 Cr ARR by 2026.

Our leadership team includes professionals from Bain & Co. and KPMG.

Role Overview

We are seeking a strategic and creative Senior Influencer Marketing Executive to lead influencer initiatives across our portfolio of brands—Beardhood, Sotrue, and Djokr. The ideal candidate should have a strong understanding of influencer ecosystems, excellent relationship-building skills, and a track record of executing high-impact campaigns. This role will own the influencer marketing function and collaborate closely with marketing, creative, and brand teams to drive brand awareness, engagement, and revenue.

Responsibilities

• Develop and execute end-to-end influencer marketing strategies for all APPL brands

• Identify, onboard, and manage relationships with influencers and content creators across platforms (Instagram, YouTube, etc.)

• Plan and run targeted influencer campaigns aligned with brand and product goals

• Collaborate with internal teams for campaign planning, creative briefs, and approvals

• Track campaign performance, analyze data, and deliver actionable insights for optimization

• Stay current with influencer marketing trends, content formats, and platform changes

• Negotiate contracts and ensure alignment of deliverables, timelines, and budgets

• Maintain an influencer database and implement performance evaluation frameworks

Qualifications

• 2–3 years of experience in influencer marketing, preferably in D2C or personal care brands

• Demonstrated success in managing and scaling influencer programs

• Strong understanding of content marketing, creator trends, and social media platforms

• Excellent communication and negotiation skills

• Proficient in influencer marketing tools and analytics platforms

• Ability to manage multiple campaigns simultaneously in a fast-paced environment

• Prior experience in the grooming, beauty, or lifestyle space is a plus

What’s in it for you

• Opportunity to lead and shape the influencer marketing vertical at a high-growth D2C startup

• Fast-track career growth in a performance-driven environment

• Direct collaboration with a leadership team from top consulting firms

• A dynamic, creative, and ambitious work culture

• Competitive compensation and benefits package