Senior General Manager – Non-Fiction Content & Growth

Actively Reviewing the Applications

Kuku

India, Karnataka, Bengaluru Full-Time On-site

Posted 4 weeks ago • Apply by June 1, 2026

Job Description

About The Role

We are looking for a strategic and execution-focused Senior General Manager to lead the scaling of our Non-Fiction Content Library. This role requires a content-first leader who understands how to build, package, distribute, and monetize high-impact non-fiction content across digital platforms.

The ideal candidate combines deep editorial instinct with sharp performance marketing expertise — someone who can seamlessly integrate content strategy with ad creation, and rigorously analyze both content and advertising performance to drive scalable growth.

Key Responsibilities

Non-Fiction Library Strategy & Scale -Define and execute the roadmap for scaling the non-fiction content library across categories such as personal finance, self-growth, business, health, learning, etc.
Content-First Growth Approach - Develop a content-led growth engine where storytelling and value delivery drive acquisition and retention.
Ad Creation & Performance Integration - Lead the creation of high-converting ad creatives rooted in strong content narratives. Ensure ads are not “marketing-first” but “content-first” in hook, storytelling, and engagement.
Performance & Analytics - Analyze content performance metrics: retention, completion rate, engagement time, subscription conversion, repeat consumption. Analyze ad performance metrics: CTR, CVR, CAC, ROAS, hook rate, thumb stop rate, etc.
Team Leadership & Cross-Functional Collaboration - Build and lead a high-performing content strategy and creative team. Collaborate with performance marketing, analytics, product, and production teams.
Required Experience & Skills: 3– 8 years of experience in digital content, media, OTT, edtech, audio/video platforms, or similar ecosystem. Proven experience scaling a non-fiction content library at scale.

Preferred Qualifications

Experience in subscription-based platforms.
Exposure to short-form video ecosystems and digital storytelling formats.
Strong understanding of digital funnel optimization (awareness → engagement → subscription).
MBA or equivalent business exposure (preferred but not mandatory).

Skills: growth,strategy,non-fiction,digital media,performance,scale