Product Manager

Marketing Product Manager, Gowan USA

Location: Overland Park, KS or Yuma, AZ

Would you like to be part of a private, family-owned, entrepreneurial global agriculture organization? Are you looking for a fast-paced environment with a team focus? Do you want to make an impact from day one? If so, Gowan USA, part of the Gowan Group of Companies, could be your next career move.

Position Overview

Gowan USA is looking to add a Product Manager (PM) to support biological and conventional products. The ideal candidate will have a minimum of three to five years' experience in marketing and/or sales within the crop protection industry; a strong strategic mindset with the ability to grasp marketing principles such as positioning, segmentation, and value drivers; and a bachelor’s degree in business, agronomy, or a related field, with an MBA preferred.

Responsibilities

The PM will be responsible for marketing several new and/or existing Gowan-branded products. They are the lead resource for everything related to their products, including marketing, supply chain, development, regulatory, and sales support. The PM develops short- and long-term marketing plans and coordinates cross-functional teams within the organization to source needed plan information. These marketing plans include pricing strategy, communication strategy (advertising and public relations), product specifications (packaging), and product positioning. The PM will develop familiarity with the market(s) and competitive products to support the plans, educate the sales group on differentiation, and develop clear brand benefit messaging. The PM has total responsibility for their products. They report to the Director of Marketing and will work closely with sales and field development representatives to build company-wide commitment to the product plans. As the architect of the brand and related active ingredients for the brand, the PM may be asked to participate in third-party meetings with suppliers, customers, and researchers to provide marketing input on brand reviews and new product licensing opportunities.

Desired Skills & Qualifications

• Strong communication skills, both written and verbal
• Experience with project analysis, costing, and budgeting
• Knowledge of market strategy, segmentation, and positioning
• Comfortable presenting to audiences of varying sizes
• Experience launching new products or rejuvenating existing products
• A mix of specialty and row crop production knowledge
• Entrepreneurial attitude
• Ability to work with others to build consensus
• Advanced Microsoft Office skills
• Willingness to travel up to 20% primarily domestic travel
  
  

Benefits

Gowan Company provides a competitive salary, bonus, benefits package, and positive work environment.

Work Environment

Gowan USA is part of the Gowan Group of Companies. The work environment is fast-paced anddriven, with heavy team support and encouragement. From day one, each person in the organization will have a direct impact and be involved in moving the organization forward.

Gowan Group is headquartered in Yuma, AZ, the heart of Southwest USA agriculture.

Gowan USA is headquartered in Overland Park, KS, the center of the US.