PPC/ Google Ads Executive
Actively Reviewing the ApplicationsSpotCodes Technologies
Job Description
Job Overview
We are looking for a results-driven PPC Executive to manage and optimize paid advertising
campaigns across Google, Meta, and other digital platforms. The ideal candidate should have strong
analytical skills, hands-on campaign management experience, and a performance-focused mindset
to drive leads and conversions.
Key Responsibilities:
Plan, create, and manage PPC campaigns on:
Google Ads (Search, Display, YouTube, Performance Max)
Meta Ads (Facebook & Instagram)
Other platforms like LinkedIn Ads (if required)
Conduct keyword research and competitor analysis
Write compelling ad copies and optimize landing pages
Monitor campaign performance and optimize for: CTR, CPC, CPA, ROAS
Perform A/B testing for ads, creatives, and landing pages
Manage campaign budgets effectively
Generate weekly & monthly performance reports
Track conversions via Google Analytics & Tag Manager
Stay updated with digital marketing trends and platform updates
Required Skills:
Strong knowledge of Google Ads & Meta Ads Manager
Experience with Google Analytics (GA4) and good understanding of GTM
Understanding of bidding strategies & audience targeting
Good analytical and reporting skills
Basic knowledge of SEO & landing page optimization
Proficiency in Excel / Google Sheets
Required Skills
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