Performance Marketing Specialist
Actively Reviewing the ApplicationsWebindia Inc
India, Ahmedabad, Gujarat
Full-Time
On-site
Posted 3 weeks ago
•
Apply by June 10, 2026
Job Description
Key Skills
Roles & Responsibilities
- Expertise in Google Ads and Meta Ads with proven results
- Must have experience working on international projects (e-commerce and service-based)
- Strong English communication skills for client interactions and reporting
- Good understanding of AI tools for ad creation, automation, and optimization
- Proficiency in GA4, GTM, Meta Business Suite, and campaign performance tracking
- Ability to manage multiple projects efficiently in a fast-paced environment
- Manage and optimize Google & Meta ad campaigns for international clients across e-commerce and service-based sectors
- Develop, implement, and refine paid advertising strategies to achieve high ROI
- Conduct keyword research, competitive analysis, ad copy creation, audience targeting, and bid optimization
- Execute Search, Display, Shopping, and Performance Max campaigns with daily performance monitoring
- Track and analyze campaign performance using analytics tools; prepare weekly/monthly performance reports with insights and recommendations
- Perform A/B testing on creatives, landing pages, and ad copy to enhance conversion rates
- Set up and manage conversion tracking, remarketing lists, and attribution models
Required Skills
Communication
Reporting
Google Ads
Automation
Monitoring
Competitive Analysis
Research
Performance Monitoring
A/B Testing
Advertising
Performance Tracking
Testing
Analytics
Meta Ads
Attribution
Keyword research
Paid advertising
Attribution models
Remarketing
Copy
Conversion Tracking
Analytics tools
Bid optimization
Landing pages
GTM
Ad Copy
Audience Targeting
AI Tools
Targeting
GA4
Meta Business Suite
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