Performance Marketing & Growth Manager Luxury Jewelry(South India)

Performance Marketing & Growth Manager Luxury Jewelry (South India)

Industry: Luxury Jewelry / Family Jewelers

Location: South India (Hybrid / On-site preferred)

About the Role

We are looking for a Performance Marketing & Growth professional who deeply understands the luxury jewelry market in South India, especially family-run jewellers. This role goes beyond running ads — we need someone who can interpret data, spot cultural and buying trends, and translate insights into high-performing marketing strategies that drive qualified leads and store walk-ins.

Key Responsibilities

Performance Marketing & Lead Generation

• Plan, execute, and optimize performance marketing campaigns across Meta, Google, and other relevant platforms

•Drive high-quality leads for luxury and bridal jewelry segments

• Continuously improve ROAS, CPL, and lead quality through data-driven decisions

Strategy & Insights

• Analyze campaign data, audience behavior, and market trends

• Translate insights into actionable marketing strategies

• Understand regional buying patterns, festivals, wedding seasons, and cultural nuances in South India

SEO & Website Growth

• Manage end-to-end SEO strategy

• Conduct keyword research and incorporate keywords into website content

• Improve website ranking through on-page SEO, backlinking, and technical optimizations

Content & Blogs

• Identify relevant, high-intent blog topics aligned with jewelry trends and consumer search behavior

• Ensure SEO-friendly and luxury-aligned content

Reporting & Analytics

• Prepare monthly performance marketing reports

• Share clear insights on performance and opportunities

• Recommend optimizations based on data and trends

What We’re Looking For

• Strong understanding of luxury jewelry and South Indian family jewelers

• Proven experience in performance marketing and lead generation

• Hands-on SEO and analytics knowledge • Ability to convert data into strategy

• Experience with premium or luxury brands is a plus

Added Value Skills

• Store walk-in and lead tracking experience

• CRM knowledge (Zoho, HubSpot, etc.)

• Luxury brand storytelling understanding

• Regional language marketing exposure

• WhatsApp and Instagram DM funnel experience\

Why Join Us?

• Work with a heritage luxury jewelry brand

• High-ownership, impact-driven role

• Shape digital growth for a strong offline business

compensation & Benefits:

·        Salary will be 4.2 LPA

·        Bonus and Health Insurance

·        Opportunity to grow with a fast-growing luxury brand

 How to Apply:

Email your resume: hr@sristhijewels.in