Marketing Specialist

Actively Reviewing the Applications

Weekday AI (YC W21)

India, Haryana, Gurugram Full-Time On-site INR 15–25 LPA

Posted 3 weeks ago • Apply by May 14, 2026

Job Description

This role is for one of the Weekday's clients

Salary range: Rs 1500000 - Rs 2500000 (ie INR 15-25 LPA)

Min Experience: 3 years

Location: NCR, Gurugram

JobType: full-time

We are looking for a results-driven Marketing Specialist to lead B2C lead generation and digital growth initiatives across multiple online channels. This role requires hands-on campaign execution, performance optimization, and ownership of the end-to-end marketing funnel — from traffic acquisition to lead conversion.

The ideal candidate combines analytical thinking with creative execution and has direct experience managing paid campaigns, website performance, and brand positioning.

Requirements

Key Responsibilities

Drive B2C lead generation across digital channels.
Plan, execute, and optimize paid campaigns on Google, Meta, LinkedIn, and YouTube.
Own website performance, including landing page optimization and conversion rate improvements.
Manage SEO initiatives including on-page optimization, content alignment, and basic technical SEO.
Lead social media marketing strategy and audience engagement.
Ensure consistent brand messaging and positioning across digital touchpoints.
Track and analyze key performance metrics such as leads, CPL, conversion rates, and ROI.
Continuously test and refine acquisition funnels including paid media, email marketing, retargeting, cold outreach, organic content, referrals, and partner-driven channels.

What We're Looking For

3-5 years of experience in B2C digital or performance marketing.
Proven hands-on experience running and optimizing campaigns directly (not limited to agency coordination).
Strong working knowledge of Meta Ads Manager, Google Ads, and YouTube Ads.
Solid understanding of full-funnel lead generation strategies.
Analytical mindset with experience using dashboards, Excel/Google Sheets, and ad platform reporting tools.
Ability to interpret data and convert insights into actionable growth strategies.

What Will Give You An Edge