Marketing Manager

Actively Reviewing the Applications

Weekday AI (YC W21)

India, Maharashtra, Pune Full-Time On-site INR 2–6 LPA

Posted 2 months ago • Apply by April 29, 2026

Job Description

This role is for one of the Weekday's clients

Salary range: Rs 200000 - Rs 600000 (ie INR 2-6 LPA)

Min Experience: 1 years

Location: Pune

JobType: full-time

The Marketing Manager will lead end-to-end marketing initiatives across both online and offline channels. This role focuses on driving brand visibility, executing integrated campaigns, managing field and digital marketing efforts, and ensuring consistent brand presence across all customer touchpoints.

Requirements

Key Responsibilities2. Online Marketing3. Offline Marketing4. Brand Management5. Product & Performance Marketing6. Team Leadership7. Reporting & Analytics

Marketing Strategy & Planning
Develop and execute integrated marketing strategies across digital and offline platforms
Conduct market research, customer insights, and competitor analysis
Create and manage monthly and quarterly marketing plans and calendars
Plan, execute, and optimize digital marketing campaigns across platforms such as Google Ads, Meta Ads, YouTube, and other digital channels
Manage social media presence across Instagram, Facebook, LinkedIn, and YouTube
Optimize website and e-commerce marketplace visibility (brand website, marketplaces)
Track campaign performance using analytics tools and continuously improve ROI
Oversee digital content creation including creatives, reels, videos, blogs, and marketing assets
Plan and execute offline marketing initiatives including ATL/BTL activities
Manage print and branding materials such as brochures, posters, standees, and marketing collaterals
Organize and support events, exhibitions, seminars, workshops, and retail activations
Coordinate with vendors and partners for printing, branding, and promotional activities
Plan in-store branding, merchandising, and product display initiatives
Provide offline marketing support to the sales and distribution teams
Strengthen and maintain brand identity across all online and offline touchpoints
Collaborate with creative agencies, designers, photographers, and influencers
Ensure consistent brand messaging and visual communication
Develop strong product positioning and messaging based on product understanding
Plan and execute product launches, promotions, and performance-driven campaigns
Monitor performance metrics and optimize marketing spends for maximum ROI
Lead, mentor, and manage the marketing team
Assign responsibilities, track progress, and ensure timely execution of initiatives
Prepare and share weekly and monthly performance reports
Present campaign insights, results, and recommendations for continuous improvement

Required Skills & Qualifications

Bachelor's or Master's degree in Marketing, Business, or a related field
4-7 years of experience across both online and offline marketing domains
Strong understanding of digital advertising, social media, branding, and event marketing
Experience in retail, D2C, FMCG, or consumer-focused industries is preferred
Proficiency in tools such as Google Ads, Meta Ads Manager, Google Analytics, CRM platforms, and design tools
Excellent communication, creativity, analytical thinking, and leadership skills