Marketing Manager – B&D & TMN

Make A Difference for Those Who Make the World™

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Come Make the World with Us

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Make Your Mark. Shape Your Future.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY®, and BLACK+DECKER®

The Job:

The Marketing Manager – B&D & TMN will play a pivotal role in shaping the strategy and execution of marketing initiatives to enhance brand visibility, drive sales, and strengthen market position. This individual will be responsible for delivering innovative marketing solutions, fostering strong customer relationships, identifying new market opportunities, and managing the financial performance of the product line.

Key Responsibilities:

• Strategic Planning: Develop and implement comprehensive marketing strategies for the power tool accessories portfolio, aligning with the company's overall objectives.
• Brand Management: Elevate brand presence and ensure consistency across all marketing channels. Spearhead brand-building initiatives to enhance brand loyalty and awareness.
• Market Analysis: Conduct market research to understand industry trends, customer needs, and competitor strategies. Utilize insights to inform marketing strategies and product development.
• New Product Development and Launch: Lead the development and launch of new power tool accessories, from concept to market introduction. Collaborate with R&D and product teams to ensure product alignment with market needs and brand values. Plan and execute launch campaigns to generate excitement and drive adoption.
• Demand Forecasting: Develop and implement demand forecasting models to predict market demand for new and existing products. Work closely with sales, finance, and operations teams to ensure inventory levels are aligned with market demand.
• P&L Management: Assume full responsibility for the profit and loss (P&L) performance of the power tool accessories category. Monitor and manage revenues and costs to ensure financial targets are met or exceeded.
• Competition Benchmarking: Regularly conduct benchmarking analyses against competitors to understand market position, pricing strategies, and product offerings. Use insights to adjust strategies and maintain competitive advantage.
• Campaign Management: Design and execute impactful marketing campaigns across traditional platforms. Measure and analyze campaign performance to optimize future efforts.
• Content Creation: Oversee the creation of compelling marketing materials, including product brochures, digital content, and promotional videos.
• Sales Support: Collaborate with the sales team to develop tools and initiatives that support sales objectives. Provide marketing insights and materials to enable effective sales presentations.
• Budget Management: Manage the marketing budget efficiently, ensuring optimal allocation of resources to achieve marketing objectives.
• Stakeholder Engagement: Work closely with internal teams, external partners, and stakeholders to ensure cohesive marketing efforts and alignment with business goals.
  
  
  

Qualifications:

• Master’s degree in Business Administration, from a reputed institute.
• Minimum of 5 years of management experience, with at least 2 years in a marketing / product management role, preferably in the tools or related industry.
• Proven track record of developing and executing successful marketing strategies.
• Strong understanding of market analysis, brand management, and product development.
• Experience in demand forecasting, P&L management, competition benchmarking, and pricing strategy.
• Excellent analytical skills, with the ability to derive insights from data to inform strategies.
• Creative thinker with a passion for brand-building and storytelling.
• Excellent communication and interpersonal skills, capable of engaging with a diverse range of stakeholders.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  
  
  

The Details:

• Competitive salary
• Insurance coverage for Medical, Life & Disability.
• Covered under all Employee Assistance Services and Wellness programs.
• Discounts on Stanley Black & Decker tools and other partner programs.
• Discounts on Stanley Black & Decker tools and other partner programs.
  
  
  

And More:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.
  
  
  

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:

We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.