Manager - E Commerce

Objective :

• Building E-commerce business for EIL
• Drive partnerships and joint business planning with leading e-commerce platforms
• Drive profitability as per aligned EBITDA goals of the organization

Role Deliverables :

• E-commerce Strategy development: Develop and implement the overall strategy for the E- commerce business, aligning it with the company's overall objectives and goals.
• Customer Acquisition and Retention: Work with internal marketing teams to
• launch and sustain best-in-class customer acquisition campaigns on E-commerce platforms while maintaining customer acquisition cost that aligns with the EBITDA margin goals of the company
• Have a coherent content strategy on platforms while ensuring Exide has the best-in-class A+ content on platforms that aligns with EIL’s brand positioning
• E-commerce operations and partnerships: Build EIL’s e-commerce strategy, including in- platform store functionality, user experience, inventory management, order fulfillment, and logistics
• Drive E-commerce execution: Build and manage full E-commerce execution engine including
• Getting the right distributors/channel partners to drive E-commerce channel and leading end to end negotiations and pricing discussions
• Managing the account relationships with platforms and driving revenue growth
• Full end-2-end logistics and fulfillment with the partners to drive fulfilment
• Monitor KPI’s and continuous improvement: Monitor key KPIs including Campaign performance, Order fill ratios, Stockouts and ACOS %

Key requirements :

• Deep understanding of e-commerce – Ability to set-up end to end e-commerce operations including website, platform partnerships, user experience, inventory management, order fulfillment, and logistics
• Mar-tech - Ability to leverage data/analytics to drive profitable customer acquisition
• Structured thinking – Ability to bring structure to ambiguous business problems and situations
• Team building – Ability to lead teams, communicate with diverse groups and influence effectively