Head of Marketing & Communications

Want to work for JD Gyms? Of course you do!

We are an exciting, award-winning gym chain that is quickly expanding across the UK and taking the sector by storm. We invest in fitting out our clubs to create top-quality, stylish environments for our members.

Excellent class timetables and robust on-the-ground teams are a key part of delivering our outstanding fitness offering, so we are always on the lookout for fresh talent.

Head of Marketing & Communications

About the Role:

We’re looking for a dynamic Head of Marketing & Communications to lead our marketing function, grow brand visibility and drive membership growth across our expanding gym network. You’ll bring strong commercial thinking, creative flair and a data-driven approach to deliver high impact, high-performance marketing.

Key Responsibilities:

• Leadership & Strategy Lead, develop and inspire a multidisciplinary marketing team.
• Own annual planning, budgeting and full funnel marketing strategy.
• Foster a collaborative, creative and performance-led culture.
• Growth & Campaigns Lead paid media across search, social and influencer channels to deliver strong ROAS.
• Manage brand campaigns and agency partners to deliver standout creative.
• Oversee organic social and creator activity to build awareness and engagement.
• Retention & CRM Reduce churn and increase lifetime value through improved customer journeys. Optimise CRM, onboarding and comms workflows.
• Use A/B testing to improve conversion, pricing and offers.
• Digital Experience Support optimisation of website and app journeys.
• Improve UX and conversion across all digital touchpoints.
• Data & Insight Track KPIs using GA4 and other analytics tools.
• Produce clear reports and insights for senior stakeholders.
• Use data to shape strategy and maximise performance.
• PR & Communications Lead digital PR to enhance brand reputation and support SEO.
• Align activity with internal teams across Legal, Operations and Commercial.
• Oversee internal communications to support engagement.

About You

• Experience & Skills Senior marketing experience within fitness, leisure or subscription-based brands (c. £10m+ turnover).
• Proven success driving membership acquisition, brand growth and retention.
• Hands-on experience with paid media, influencer marketing, CRM and analytics.
• Strong stakeholder and presentation skills.

Personal Attributes

• Thrives in a fast-paced, entrepreneurial environment.
• Passionate about fitness and tuned into Gen Z culture.
• Resilient, detail-driven and highly organised.
• Collaborative and willing to be hands-on when needed.

We know our colleagues work tirelessly to make JD Gyms the success it is today and in turn, we offer them some amazing benefits including free gym membership, staff discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work.