Head of Marketing- Brand Manager

We’re hiring: Marketing Manager- Brand Manager | La Pink

At La Pink, we’re building a modern Indian beauty brand rooted in science, trust, and strong consumer connect. As we scale, we’re looking for a Senior Marketing Manager who can lead integrated marketing strategy, guide teams and agencies, and make sharp, data-backed decisions.

Responsibilities :

• Overall marketing strategy across brand, content, influencers, PR, Social Media and BTL activations.
• Campaign planning for product launches, seasonal sales, brand moments, and large-scale marketing initiatives
• Creating strong business impact via influencer marketing & PR through structured programs, content direction, attribution understanding, and performance reviews
• Driving awareness & revenue through influencer marketing.
• Knowledge-led planning and execution of BTL activities such as in-store branding, events, pop-ups, and local activations.
• Ensuring that marketing strategies and business goals are clearly translated into data-driven insights, strategic direction, and optimization plans for internal teams and external agencies.
• Working closely with performance and agency teams to challenge assumptions and improve outcomes
• Reviewing and analyzing performance data from Meta, Google, CRM, and web analytics
• Managing marketing budgets, timelines, and cross-functional execution
• Building and mentoring a strong internal marketing & creative team.

Experience & Skill Requirements:

• 6–10 years of experience in D2C, beauty, FMCG, or consumer brands
• Strong understanding of performance metrics like CAC, ROAS, LTV, AOV, and funnel metrics.
• Strong understanding of BTL marketing and on-ground activations
• Established vendor network and strong contacts to efficiently execute BTL activities.
• Proven knowledge of how influencer marketing drives revenue, not just reach
• Ability to create & analyze dashboards report and convert numbers into action
• Strategic mindset with strong execution and leadership skills