Head of Content & Storytelling - Fractional

Head of Content & Storytelling

Mission

Turn Good Trouble into a daily, unavoidable cultural presence through powerful storytelling across platforms.

What This Role Really Does

This person ensures:

The brand shows up every day, everywhere, with intention

The story is felt, not just told

Key Outcomes

Build a high-output content engine (daily/weekly cadence)

Scale Dee as a category-defining founder voice

Drive organic reach, engagement, and cultural relevance

Create signature content series (Blues, leadership, legacy)

Core Responsibilities

Own content strategy across:

LinkedIn (thought leadership)

Instagram (brand + lifestyle)

Email/newsletter (conversion + depth)

• TikTok (engagement + lifestyle)
  
  
  

Video (short-form + long-form)

Build and manage:

Content calendar (90-day rolling)

Creative team (design, video, copy)

Develop:

Campaigns (Trouble in Blues, Pour With Purpose)

Founder storytelling platform (“Courage by Design” integration)

Track and optimize engagement + conversion

Ideal Profile

Background in:

Media, storytelling, or brand content

Has built audience-driven brands or personalities

Understands algorithm + emotion + narrative

Can balance luxury + authenticity