Head of Brand and Campaign (FROM MARKETING AGENCY)

Actively Reviewing the Applications

CAREER BLOC

India Full-Time On-site INR 19–20 LPA

Posted 3 weeks ago • Apply by June 16, 2026

Job Description

Primary title: Head of Brand & Campaigns (India, Hybrid)

Role & Responsibilities

Define and own a unified employer and consumer brand strategy—positioning, tone, and go-to-market narratives across channels.
Plan, launch and optimise integrated campaigns (brand, demand, and activation) across digital, social, content and events to drive awareness and qualified pipeline.
Lead paid and organic channel execution—set KPIs, manage media plans, allocate budgets and optimise ROAS and CPL through continuous testing.
Direct creative and content deliverables—brief agencies, oversee in-house creators and ensure brand consistency across touchpoints.
Implement measurement frameworks and dashboards: build experiments, A/B tests, attribution models and insights to improve campaign efficiency and lifetime metrics.
Build, mentor and scale a high-performing marketing team; partner with Product, Revenue and Talent teams to align campaigns to business objectives.

Skills & Qualifications

Must-Have: Proven leadership in brand and campaign management within B2B, B2B2C or marketplace businesses.
Deep expertise in brand strategy and employer branding with demonstrable campaign outcomes.
Hands-on experience running performance marketing and paid social programs.
Strong analytics orientation—setting measurement frameworks, running A/B tests and optimising toward conversion metrics.
Experience managing agencies, creative teams and cross-functional stakeholders to deliver integrated programs.
Budget ownership and vendor management with a focus on efficiency and scale.
Preferred: Background in TalentTech, HRTech, recruitment marketing or staffing platforms.
Familiarity with marketing automation and CRM platforms (HubSpot, Salesforce Marketing Cloud).
Experience working with Google Ads and Meta Ads platforms and creative production workflows.

Benefits & Culture Highlights

Hybrid work model with flexible in-office days and a high-autonomy culture focused on outcomes.
Opportunity to shape a category-leading employer brand and lead cross-functional growth initiatives.
Collaborative, fast-paced environment with strong emphasis on professional growth and ownership.

Skills: brand manager,campaigns,branding,marketing analytics,performance marketing,employer branding,brand strategy,head of campaign