Head Marketing- India

Ascensia Diabetes Care is a global specialist diabetes care company, dedicated to helping people living with diabetes. Our mission is to empower people living with diabetes through innovative solutions that simplify and improve their lives. We use our innovation and specialist expertise in diabetes to develop high quality solutions and tools that make a positive, daily difference for people.

At Ascensia, our values serve as the bedrock of our organization. They guide our decisions, actions, and interactions, shaping the culture we collectively foster.

Our Values include:


Resilient Growth Mindset

Executional Excellence

Courageous Leadership

Inclusive Collaboration

We believe that when we live our values authentically, both individually and as a team, we unlock our true potential and drive sustainable success.

Head of Marketing – India (Open to Senior Manager-Level High-Potential Candidates)

Location: India

About Ascensia Diabetes Care

Ascensia Diabetes Care is a global specialist diabetes care company dedicated to empowering people living with diabetes through innovative solutions that simplify and improve their lives. We combine deep expertise in diabetes with innovation to develop high-quality products and tools that make a meaningful daily difference.

Role Overview

We are seeking a strategic and commercially driven marketing leader to head our India marketing function. The Head of Marketing – India will shape and execute the country’s short- and long-term marketing strategy with a strong focus on retail and trade excellence, portfolio growth, and digital expansion.

This is a senior leadership role partnering closely with the Country Head and cross-functional teams to drive sustainable growth, strengthen brand equity, and enhance customer engagement. Depending on experience and profile, we are open to hiring a high-potential candidate at a managerial level as well with a clear pathway to broader leadership responsibilities.

Key Responsibilities

Strategic Leadership & Portfolio Growth


Develop and execute short- and long-term marketing strategies aligned with business objectives

Provide strategic direction on portfolio management, branding, positioning, and pricing

Lead product launches and integrated marketing campaigns to drive growth and market share

Identify new market opportunities, segments, and partnerships to expand the business

Manage marketing investments to ensure strong ROI and commercial impact

Retail & Trade Marketing Excellence


Build and manage long-term partnerships with retail, wholesale, and modern trade customers

Develop and implement strategic key account frameworks and annual promotion plans

Drive in-store excellence through visibility programs, merchandising, and activation campaigns

Negotiate premium retail placements and oversee execution standards

Collaborate closely with sales teams to ensure effective rollout of trade initiatives

Digital & Commercial Innovation


Partner with regional teams to expand digital and e-commerce marketing initiatives

Drive CRM and loyalty programs to improve customer acquisition and retention

Build commercial partnerships with digital health stakeholders

Team & Cross-Functional Leadership


Lead, mentor, and develop marketing team members

Work closely with sales, regional, and global stakeholders to ensure alignment

Manage agency partnerships and ensure high-quality campaign execution

Ensure compliance with regulatory standards across marketing activities

Candidate Profile


10–15 years of experience in strategic and operational marketing (flexible for exceptional high-potential candidates)

Strong background in retail/trade marketing and digital expansion

Experience in medical devices, consumer healthcare, or related regulated industries preferred

Proven track record of driving brand growth and commercial results

Strong financial acumen and experience managing marketing investments

Excellent leadership, communication, and stakeholder management skills

MBA in Marketing required; science/pharmacy background is a plus

Knowledge of diabetes care or related therapeutic categories is advantageous.

Why Join Us

This is an opportunity to lead marketing strategy in a fast-growing healthcare category and make a real impact on people living with diabetes. You will work in a collaborative, global environment with strong autonomy to shape the India growth journey.

TO ALL RECRUITMENT AGENCIES: Ascensia does not accept unsolicited third-party resumes.

Building an Inclusive Culture: We are a company that brings varying backgrounds, ideas, and points of view to inventing on behalf of all customers. Our diverse perspectives are enriched by many dimensions, including race, ethnicity, gender, age, physical and mental ability, sexual orientation, religious beliefs, culture, language, and education, as well as professional and life experience. We are committed to diversity, equity, and inclusion, and leveraging our unique perspectives to scale our impact and growth.