Demand Generation Manager

Job Title: Demand Generation Manager

Experience: 6 - 8 Years

Department: Marketing

Role Overview

We are looking for a Demand Generation Manager to drive lead generation and pipeline growth through paid marketing channels. The role requires hands-on expertise in LinkedIn Ads, Google Ads (search & display), and Meta Ads with a strong focus on ROI and campaign optimization.

Key Responsibilities

· Plan and execute paid campaigns across LinkedIn Ads, Google Ads, and Meta Ads

· Generate high-quality leads and drive marketing pipeline growth

· Optimize campaigns for cost per lead (CPL), cost per acquisition (CPA), and conversion rates

· Conduct A/B testing on creatives, messaging, and landing pages

· Monitor campaign performance and share insights with the marketing and sales teams

Required Skills

· Hands-on experience managing LinkedIn Ads, Google Ads, and Meta Ads

· Strong understanding of B2B lead generation campaigns

· Experience managing performance marketing budgets and optimizing campaigns

· Knowledge of conversion tracking, attribution, and analytics

Good to Have

· Experience in SaaS or product companies

· Familiarity with marketing automation and CRM platforms