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Demand Generation Manager

Actively Reviewing the Applications

Lepton Software

India, Haryana, Gurugram Full-Time On-site
Posted 3 weeks ago • Apply by June 8, 2026

Job Description

Key Responsibilities


Demand Generation & Pipeline Growth

  • Develop and execute multi-channel demand generation strategies to drive MQLs and SQLs.
  • Design and run LinkedIn Ads, Google Ads, and retargeting campaigns targeting telecom and enterprise buyers.
  • Build targeted Account Based Marketing (ABM) campaigns for strategic enterprise accounts.


Lead Funnel Optimization

  • Design high-converting landing pages, gated assets, and campaign funnels.
  • Optimize conversion rates across the website and campaign landing pages.
  • Work closely with sales to improve MQL → SQL conversion.


Marketing Automation & CRM

  • Manage marketing automation workflows (HubSpot / Zoho / Salesforce).
  • Build email nurture sequences for lead nurturing.
  • Maintain lead scoring and attribution models.


Performance & Analytics

  • Track campaign performance metrics such as CPL, conversion rate, pipeline contribution.
  • Continuously optimize campaigns based on data insights.


Skills & Experience

  • 5–8 years experience in B2B demand generation or growth marketing
  • Strong experience with LinkedIn Ads, Google Ads, and ABM campaigns
  • Hands-on experience with marketing automation and CRM tools
  • Experience in SaaS / telecom / enterprise technology marketing
  • Strong analytical mindset with performance marketing expertise


Success Metrics

  • Monthly qualified leads generated
  • Pipeline contribution from marketing campaigns
  • Cost per lead and conversion improvement
  • Growth in enterprise account engagement

Required Skills

Sales Salesforce Automation Workflows Google Ads Automation HubSpot SQL Zoho Performance Metrics Lead Scoring Marketing Automation CRM Tools LinkedIn CRM Analytics Sequences Performance Marketing LinkedIn Ads Attribution Funnels Attribution models Demand Generation Data insights Demand Multi-channel Landing pages Marketing Campaigns Analytical Mindset Funnel Optimization Retargeting Conversion Rate Lead Nurturing
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